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Permanent Makeup (PMU), also called micropigmentation, is the process of cosmetic tattooing—implanting pigment into the skin to enhance features like eyebrows, eyeliner, and lips, creating a long-lasting, smudge-proof makeup look that saves you time every day.
The goal of PMU is to enhance your natural features, adding subtle, lasting definition so you feel confident and look your best even without makeup.
Technically, yes! The pigment molecules exist in the skin permanently, although the color typically fades significantly over time if touch-ups aren’t maintained. This is the main reason why many people consider the service semi-permanent.
While body tattoos are generally meant to boldly decorate the body, our style of PMU is designed to enhance your natural beauty with subtle, natural-looking results.
Permanent makeup (PMU) is designed to last for years but will gradually fade over time. Factors like pigment color (lighter shades fade faster), sun exposure, skin type, immune response, and skincare routines affect how long your PMU stays vibrant. Regular touch-ups every 1–3 years help maintain fresh, natural-looking color and allow adjustments to shape and tone as your features change.
Pain levels vary by person, but we do use the best FDA-approved topical anesthetics to keep you comfortable before and during your procedure. Most clients feel minimal discomfort—many even fall asleep!
Note: Sensitivity may increase during your menstrual cycle.
Most clients need two sessions spaced 6–12 weeks apart. The second appointment is for assessing color retention and shape, with any needed adjustments. Since everyone heals differently, touch-ups help perfect your look—think of it as applying a second coat of nail polish!
Absolutely! Like any beauty routine, PMU requires regular maintenance. If your existing shape and color look too light, we’re happy to refresh them for you. Sometimes, corrections can improve the shape, color, or symmetry of previous PMU, while in other cases, removal may be needed before proceeding. Every case is unique, so we’ll create a personalized plan just for you.
Not sure which option is best? Fill out our virtual consultation form to get free expert advice!
Come to us! No matter if the work is fresh or healed, we can offer a customized treatment plan to fade, remove, or improve your existing PMU.
Learn more about removal options here.
Every PMU session is a bespoke creation, tailored to your skin tone, face shape, and goals—so it ages gracefully with you. We use only the highest-quality pigments, tested for color stability. While slight color shifts can happen naturally, routine touch-ups keep your PMU looking fresh as it softens over time.
Learn more about how to prepare for your appointment and how to care for your fresh PMU.
Conditions not suitable for PMU
For Eyeliner Procedures:
For Eyebrow Procedures:
For Lip Procedures:
i.e. Glaucoma or Graves’ disease
*If you need pre-medication to see a dentist, you may need pre-medication for PMU.
Marielle's passion for permanent makeup was ignited in 2007. After losing most of her own brows, she underwent nano brow and eyeliner procedures as part of a foundational training program at the esteemed Beau Institute. Since then, she has amassed over a dozen training certifications in addition to her foundational tattoo licensing, showcasing her unwavering commitment to mastering new techniques and staying on top of the latest trends and products.
With a portfolio of technical expertise, Marielle has collaborated behind the scenes with industry giants like Gristle Tattoo, Personal Ink, Browtricks, BeautySlesh, Lauren Taylor, and Tina Davies Professional- handling a diverse range of roles from general management, social media, customer support, product development, technical blog writing, training material development, and even online course building.
In 2016, Marielle launched BROWHAUS INK in Williamsburg, Brooklyn, New York to contribute her unique vision to the cosmetic tattoo landscape, presenting a style destined to withstand the test of time. Her dynamic commitment to staying ahead of trends, paired with a rich technical background, guarantees that you're in the hands of a capable and well-informed licensed professional.
Whatever your PMU goals may be, we're here to turn those dreams into reality!
Text us: (609) 318-4207
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